# Customer Interest

{% embed url="https://portal.tools2winretail.com/scannerappcustomerinterest" %}

### Exploring the Customer Interest Chart

The Customer Interest chart is a powerful visualization tool that reflects the fluctuating levels of customer attention across different product categories within the Scanner App.

### Interpretation of the Chart

#### What does the chart illustrate?

The chart tracks the interest in product categories over time, with interest gauged by the frequency of scans in the app.

#### Measuring Customer Interest

Interest is measured by:

* The number of scans per category, indicating customer engagement.
* Trends are tracked over time, showing the rise and fall in interest.

#### Categories Included

Multiple product categories are featured, each represented by a unique color for clarity. Categories may include, but are not limited to, Motion, Occasional, Accessories, Bedroom, and so forth.

### Understanding the Data

#### Timeframe

* The x-axis represents time, typically in months.
* The y-axis shows the interest level, quantified by the scan count within the app.

#### Exclusions

* Scans from "Just Scan" sessions are not counted towards interest, ensuring that the data reflects active customer engagement rather than inventory or administrative activity.

#### Insights

Through this chart, businesses can:

* Identify which categories are gaining or losing interest.
* Plan marketing and inventory strategies around peak interest times.
* Tailor promotions to coincide with upward trends in specific categories.

### Practical Applications

* **Marketing:** Use the data to tailor marketing campaigns to customer interests, optimizing for periods of peak engagement.
* **Inventory Management:** Align stock levels with customer interest trends to optimize inventory turnover.
* **Sales Strategy:** Equip sales teams with knowledge about which products to prioritize based on real-time interest data.
* **Product Development:** Guide product development by understanding which categories are trending upward and may warrant expansion.
